Understanding your audience, what they want, and how they want to receive the information that you want to give them is vital for any PR campaign. If you’re simply throwing useless information at your audience, then all you’re going to do is drive them to your competitors and find your social follows reduce and your leads decline. No business wants that. Effective PR market research is the best way to ensure that all of your PR efforts are going to the right place, and reaching the right people at the right time. Sound familiar? However, this isn’t as simple as you might think. You’re going to need to ensure that you are getting legitimate information back from your target demographic in order for you to make an impact, and if you continue to pester your customers, once again, they’re going to go to your competitors. This is where we come in.
We all know Google rules the world at this point. Although Amazon appears to be gaining ground based on the news in recent weeks. Naturally, in a digital world where everything begins with search, Bing, Yahoo, others struggle to put a chink in Google’s armor.
Businesses all over the world want to rank high on search through SERP (search engine ranking pages). What your company offers online for public relations articles, marketing information, and content plays a major role in awareness, visibility, and being found online.
Years ago, the content bus was relatively empty. Many companies didn’t understand content or care to produce it on a regular basis because of the time commitment. So those companies that chose to take a risk to embark on a blog and commit to content still reap the dividends today from that search traffic today. Likely page views, leads, and revenue they would not have received otherwise without a strong content strategy.
Now that the content bus is full, Google has more content than ever to scan, index, and crawl on the world wide web. Companies are sharing social tidbits, writing blogs, adding copy to their website, and crafting press releases non-stop. Content has become a 24-7-365 task which never stops. Therefore it’s not as easy anymore to stand out and rank.
With the sheer amount of content being uploaded to the internet each minute creating a overloaded bus, how can your company stand out from your competitors?
Marketing & PR Research for Agencies
- BTL studies
- Advertising and communication research
- Media research
- Exit and in-store shopper surveys
- Voice of customers (VOC)
- Dyads / Triads